Monday, June 17, 2013

So, You Want to be an Actor.

From http://www.raindance.org/so-you-want-to-be-an-actor/

So, You Want to be an Actor.

So, You Want to be an Actor.
Anyone who has looked into studying acting can recall hearing about an acting technique or “the method”. Sounds easy enough, right? Acting is a skill, therefore there must be some sort of method behind it- okay teach! Then, anyone who has studied acting learns that this “method” actually refers to about six different major acting techniques, and that actors are meant to figure out  which works best for them. What sounded like an obvious and straight forward approach to the art of acting instantly turned into a daunting, confusing, and consuming task. However, speaking from a young actor’s point of view, it is not as bad as it may seem. The process to discovering which acting technique works best for you can be challenging; but it can also be an amazing opportunity for self-discovery which is extremely rewarding. It also helps to know a bit about each method before you begin to try them out, so here is a synopsis of each of the six major acting techniques, and a few other techniques that can be applied to any acting work!
The first thing anyone needs to know is that this “method” of which every acting teacher speaks, was originally developed by Konstantin Stanislavsky. Stanislavsky was a Russian actor, director, and mentor who lived from 1863-1938. He was the first man to propose the idea that there was a step by step, calculated process to the art of acting. When someone refers to “the method” this is what they are talking about; the process of  living truthfully in an imaginary circumstance, as developed by Konstantin Stanislavsky. Through the years , however, this original method has been changed and adapted by practicing actors and teachers and from it has stemmed the six major techniques I mentioned earlier . Nonetheless, to understand any technique, you must understand where it originated, and that origin is Stanislavsky’s method.

1. The Stanislavsky System

Much of the Stanislavsky system revolved around the script itself. Stanislavsky believed that by breaking down the script you could further understand the character and the emotional qualities would evolve through this process. He said that the first thing needed to developing a character was to identify the characters super-objective. This is the over-all goal that the character wants to achieve. The next step would be to identify the obstacles, or the things that can prevent the character from achieving his/her goal. Next would be to identify the tools or methods used to overcome these obstacles. The script would then typically be broken down to units and bits. These are small objectives and methods used to reach the overall goal; bits make up the units, and the units make up the whole. Lastly, one would define actions for each line. These are identified through action verbs so there is a clear focus on what the goal is line by line. Stanislavsky believed that the best way to communicate these objectives truthfully was through emotional memory. He would ask his students to do this by recalling their own experiences in which they felt the emotion they were trying to portray in a scene and then try to recreate this emotional reaction. This was often successful, however, it also often proved to be ineffective. This was because some students would dig so deep into their emotional past that they would have mental break downs and no longer be in control of the emotion they were trying to portray. While this may have appeared to be very convincing, I don’t believe the actor must have felt too great afterwards!

2. The Chekhov Technique

Mikhail Chekhov worked very closely with Stanislavsky at the Moscow Art Theatre. He is considered to be Stanislavsky’s greatest pupil, however his approach to acting is inherently different. I have recently spent a term devoted to the study of this technique and it is both extremely rewarding and extremely hard to explain, so bare with me!
The Chekhov Technique revolves around the use of the imagination and the actor’s physical connection to his imagination, his intuition, and mind as one whole, cooperative unit. Perhaps the most important detail in this technique is the use of the imagination. The actor must be able to imagine great images and sensations within himself and his surroundings and be able to immerse himself in these imaginings to perform any of this acting method.
Chekhov believed that all movement and motivation for movement should begin in one of the three centers, these are the will center (the pelvis), the heart center (the middle of the chest), and the knowledge  center (the head). He believed that use of each center would produce a different quality and an entirely different take on a character. These centers could also be used to develop the same character at different emotional states. He would teach his students to associate certain images to certain centers, to help further express different emotion. Some images one might play with is the image of a sun, growing warmer and warmer within the will center, and then expanding as far as possible; this image may help to express a feeling of growing passion, for example. Another might be an ice box in your heart center; this image may be used to express someone who is hardened and cold toward a certain person or object. These images are totally up to the actor’s discretion. The goal is to chose an image that you can associate with the quality you are trying to portray and let it resonate within you until that quality becomes innate.
Chekhov also believed that qualities of movement must be applied to each and every movement made. The qualities of movement he worked with were moldingfloatingflying, and radiating. He would teach students to apply these qualities, again, using imagery work . The quality of moldingis often performed by moving as if you are surrounded by clay, floating can be accomplished by imagining you are a piece of seaweed under the water, flying is done by picturing you are a leaf on the wind, and radiating is performed by imaging you are a growing beam of light, expanding on all sides. (It is important to note that these specific images are not a requirement- just a suggestion that Chekhov found to be effective. Any actor can choose whatever imagery works best for him.)
Chekhov would also apply the role of the atmosphere into any scene. When he referred to the atmosphere he meant the overall mood or air of the scene- which could be different for everyone involved. This would effect any and every move made by someone within a scene- just as it would in everyday life.
Another part of the Chekov technique that makes it so appealing is its use of physiological gesture. This is a technique based on the idea that within every human are archetypical gestures that expresses these six statements: I want, I need, I feel, I yield, I stand my ground, and I reject. It is believed that these basic statements can be found within any action. The way physiological gesture works is the actor chooses his/her objective and simplifies it as much as possible (it does not necessarily have to be one of these statements) an example of this might be “I want to love” or “I want you to stop”. Then the actor has to allow his body to begin to react intuitively to this objective when spoken. After finding the slightest reaction within the body the actor is expected to drop the phrase and let his body take over. When done correctly the movement should provoke a deep and real physical emotional response to the desired objective. This makes it easy to conjure up difficult emotions at the drop of a dime, simply by doing the gesture that works best for you! I can speak from personal experience when I say that this truly works! It really is an amazing experience, although it takes a lot of getting used to. The whole prospect of the Chekov work needs to be done with as little sense of ego as possible. It is somewhat eccentric work but I believe it really makes the work about the actor as a person- strengthening the performance to a new level

3. Method Acting (The Lee Strasberg Method)

What most would refer to as “Method Acting” is the method that was adapted directly from the Stanislavsky System, developed by Lee Strasberg. This method was designed to help actors conjure up real thoughts and emotions in imaginary circumstances. Before you chose if this method is for you, I believe you should highly consider what it is like to have a real emotional release. This method of acting can result in outstanding performances- mainly because any emoting done by the actor is actually occurring rather than appearing to occur.
This result is achieved, for the most part, through sense memory and emotional memory training. The idea of sense memory is fairly easy to grasp. Here’s an example of how sense memory would  work: The smell of my mother’s perfume is one I would recognize anywhere. If I smell it I am immediately overwhelmed with thoughts of mom, and associate these thoughts with warmth, love, and safety. If in a scene I ever needed to reproduce how this makes me feel, I would simply remember the scent of this perfume, and theoretically this should trigger such emotions. Students use sight, sound, touch, and smell to explore experiences in their own life and apply the reactions to these experiences within a scene.
After sense memory has been strengthened through various exercises, method actors then begin to use the sense memory to remember and recreate the strong emotions associated with a given sense memory. This is referred to as emotional memory. There are many exercises use to strengthen this skill- as the overall goal is to bring on the desired emotional response at the drop of a dime; this is a huge reason why this method is so popular amongst film actors!
As most of the acting techniques, the Strasberg Method relies heavily upon relaxation. Strasberg believed that in order to create the most open and responsive actor, their bodies must lack any tension whatsoever. A great deal of this method revolves around meditation and the release of tension throughout the body. As I said before, one must highly consider themselves before choosing to work on this method, as it can bring up enormous emotional release that not every person can handle. Some of the greatest method actors of our time have used this tool to live their career to the fullest such as Daniel Day Lewis, and Robert De Niro. On the other hand, Heath Ledger, another incredible method actor, is speculated to have been driven mad by his method work on the role of The Joker in The Dark Knight. This work is highly rewarding, however it is also highly taxing on the mind of the actor.
For many method actors, exploring a character often involves completely immersing themselves in the character and not coming out of it. They truly become the character in every sense. Daniel Day Lewis is notorious for this, and his fellow cast members can testify to that! Here’s a video if Joseph Gordon Levitt describing his interactions with Lewis on the set of Lincoln.


4. The Meisner Technique

Sanford Meisner, the founder of the technique, defines acting as “living (or doing) truthfully under imaginary circumstances”. A lot of people think of Meisner as ‘repetition technique’, but that is only its most basic form. What the technique really stresses is the reality of doing. Emotion, Meisner teachers believe, is brought to the surface through the action. Because acting is, essentially, performing a series of actions, the Meisner technique stresses the importance of putting your all into those actions. For instance, if you have to sew a piece of clothing perfectly, put 100% of your attention into making every detail perfect. You cannot divert your attention from this task even for a second because you’re focused on making sure you cry on cue or waiting for the next actor to enter the scene. If you don’t set up a reality where that article of clothing has to be sewn perfectly, what kind of world are you setting up for the audience? One that is not based in truth. It’s not interesting to just watch a person cry. It’s interesting to see what spontaneously comes out of the struggle of doing. Doing doesn’t always have to be a physical act (such as sewing, cleaning, cooking, etc.) Listening and responding truthfully to what your acting partner is saying fall under the category of active doing. A two year conservatory program in the Meisner Technique strips the daily niceties and airs of actors to get down to their guttural response (in the 1st year), and then gives the actor tools (i.e. point of view, impediments, fully realized objectives, etc.) to build characters from that place of truthful response.

5. The Stella Adler Technique

Stella Adler was an actress who studied under Stanislavsky. However, Adler did not believe, like Stanislavsky had, that an actor needed to relive past experiences to connect to the play. She developed her own method in which the major belief was that an actor had to rely on his/her imagination to fully believe in the circumstances of the play. Adler believed that acting is doing, and that you must constantly be performing an action and in doing so, find his conflict in this action. Every action done must have justification. She also believed that an actor must use his imagination to create the world around him, using every detail, down to the most miniscule. She believed that if the actor could truly see the world around him, the audience would see through his eyes. If you could not tell already, much of Adler’s technique pertains to thinking and analyzing. A deep analytical understanding of the script was a necessity to performing your role. She thought that you must know and understand the piece you were performing as much as humanly possible in order to perform it truthfully.
Another really important tool in Adler’s method is size. She pushed her actors to be bigger in everything they did. Their voices and bodies must be strong, and they must always be searching for the bigger meaning in the text. Far better than I can explain Stella Adler’s opinion on size in Stella Adler herself. Watch this short clip of Adler explaining the necessity of size in acting:


6. The Uta Hagan Method

Uta Hagan was a well renown German-American actress of the 1900’s. Much of Hagan’s approach revolves around specialized exercises used to hone in on the tools she felt every great actor must possess. These tools often pertained to behavior in a given circumstance. When I studied Hagan my freshman year of college, “waiting behavior” was one that we payed particular attention to, in addition to “mirror behavior”. She believed that there was a given set of behavior that pertained to circumstances such as these and it should be recreated accurately to enhance the scene.
Another thing we focused on was “the moment before,” in which we would have to identify specifically what happened before the moment the scene began and consider how this would effect us at the start of the scene. An exercise used to explore this is one known as “Three Entrances” in which a student comes through a door three separate times, each time using a different moment before. After entering through the door the student would only react to that moment before- the moment unseen- and then the exercise would end.
Utah Hagan also used Stanislavsky’s approach to breaking down the script, and applied the “as if” technique as well. This meant that she would ask actors to perform a scene “as if” they were acting a circumstance they could relate to. My acting teacher at the time always found this particularly effective as opposed to imagination, and she would use an example from Arthur Miller’s The Crucible to explain why she felt this way. She said, “A line in The Crucible is ‘I saw Indians smash my dear parents’ heads on the pillow next to mine,’… how the hell are you supposed to imagine how you would feel if that happened!? You can’t possibly relate to seeing that because you never have-its bullshit,” she so eloquently put, “But you have experienced circumstances in which you felt scared and alone, use those!” What my teacher was saying was that someone playing this particular role should be acting “as if” they were in the circumstance that they have actually experienced when they felt scared and alone- and not the circumstance they are actually trying to portray at all, because they do not have that experience to draw on as an emotional trigger.

Alternative Acting Techniques:

Okay, so now you know a little bit about the major acting techniques and you may have somewhat of an inclining of an idea as to which is best for you! Congratulations! (I told you this was going to be rough!) So now that you know these methods, I have some more for you to consider. The following methods consist of voice and movement methods that actors often study in-coordinance  with one of the aforementioned techniques. I’v studied the Alexander Technique and The Linklater Technique and I found it to be some of the most rewarding work I have ever done. Techniques such as these often help actors to be more grounded while performing, and to find freedom in their bodies and relieve tension that has been built up over years. This work can help an actor to become really in-tune with his/her inner self and become more responsive to instinctual impulses.

8. The Suzuki Method

Suzuki is a Japanese movement technique designed to help actors ground themselves within their bodies and characters. Most people tell stories with words and facial expressions, but in Suzuki both of those outlets are taken away from you. The face is in a constant state of relaxation “cool face”. Some teachers will allow expression through the eyes (crying, ‘smeyesing’, etc.) and others discourage it, this depends on the class. The form is rigid, and the actor’s knees are constantly slightly bent, rooting his body to the floor. The actor is forced to express himself fully within the constraints of the form. Suzuki is also endurance and strength training since most of the exercises are extremely taxing on the lower body.

9. The Alexander Technique

I had the privilege of studying the Alexander Technique with one of its nationally renowned trainers, Meade Andrews. Besides the fact that Meade is one of my favorite people on the planet, I have so many reasons to say that this class was my favorite and most beneficial class I have ever/ will ever take. I recommend the Alexander Technique to EVERYONE- actor, singer, dancer, teacher, banker, farmer, mother, you name it. This is because the Alexander Technique is focused on regaining our innate movement patterns that have been lost to years of tension built up within the body.
The body is built to be completely agile, flexible, and responsive to impulse. So why is it that so many people deal with musculature pain and limited mobility everyday of their lives? It is because over the years we lose this natural grace with which we are born. We lose this due to tension. Tension can be caused by numerous factors; stress, injury, a poor nights sleep, and so much more. This tension can often lead to mobility habits, such as walking with a certain limp or swagger or having a slouch. The truth is that these habits only retain tension and it gets progressively worse. This tension stops us from responding truthfully to our minds intentions regarding movement. The Alexander Technique helps to relieve these tensions and break these habits, allowing us to return to our natural and healthy movement patterns. One example  that was completely eye opening to me was this: Picture a baby, sitting upright on his bottom, for hours. Before a baby can walk all they do it sit up, and they have no problem doing so! An adult generally cannot sit upright without back support for more than a few minutes. I know I can’t! This is because this baby is free from habitual tension, and is able to float around his natural center of gravity- without effort. The truth is, it should take very little effort to move your body- it’s made for it! The Alexander Technique helps us to find the natural center of gravity and use it to motivate all movement. It is like learning to walk again. I experienced so many benefits from taking this class. I lost back pain and shoulder tension that had been with me for years. Most importantly, from an actor’s standpoint, it really helped me to be organically responsive to impulses. Once some excess tension was striped away my body was significantly more in-tune with my mind and its innate intentions of movement. This technique can and should be paired with any other acting technique or any life-style.

10. The Linklater Technique: “Freeing the Natural Voice”

The Linklater Technique, developed by Kristin Linklater, is similar to the Alexander Technique in the sense that it also focuses on the release of tension. However, this technique works with building your vocal abilities through this release and specifically releasing tension in areas that would effect the voice. This technique is also one that can be utilized by anyone, however it is particularly useful to actors, singers, public speakers, and anyone who uses their voice as a vital part of their job. Linklater’s book, “Freeing the Natural Voice”  explains and teaches the progression which she uses to release these tensions and discover the voice which you are meant to use.
Linklater believed that everyone possess a clear, resonant, and expressive voice which can often be stifled by social pressures and tension.  This is because when we have tensions in our vocal channel sound and meaning are often blocked by this tension  and we lose conviction and expression in what we are trying to communicate. When I took this course I was shocked to find how many people (in my class alone) had been speaking with a somewhat “put on voice”, this was especially prominent when performing a scene or monologue. It was a reoccurring habit that the actors in my class would make their voices higher pitched just because they were performing. The Linklater method is intended to help a person find their natural voice and in doing so be more expressive, motivated, and natural when speaking. This process is practiced through what she refers to as , “the progression”. This progression consists of various exercises (some physical and some meditative) used to release tension in the diaphragm, face, jaw, throat, tongue, and throughout the whole body. Throughout the progression you can feel your voice becoming more “dropped in”, resonant, and expressive.
This work when applied to acting can be extremely effective. Just as I explained the benefits of the Alexander Technique with the body, a tension free voice allows you to speak from a more organic place as your mind intends. In addition to this, freeing tensions in the vocal channel can often lead to an enormous release of emotion, since many emotional tensions are stored in areas targeted by this progression, such as the jaw. It  has helped myself and many others speak more freely in our work as s actors and in everyday life.
This video shows a class held by Kristen Linklater doing one of the earlier steps in her progression:


Now that you have read this article I sincerely hope you are excited to begin your work as an actor. While the process may be a long one, the entire journey is rewarding and beautiful if this is something you truly love. While acting is often taught using these already formulated techniques, remember that someone created these because they felt they had a better approach to an art and they wanted to share it with the world. Do not think that you have to choose one of these methods to find your way as an actor! No matter what you study it is imperative to understand that this art is developed within the artist, and your technique may be entirely different than any before. Being a good actor relies heavily on knowing yourself. Use these techniques as a guide line to find the actoryou are, as no two are exactly the same.
Lianne Silano

About Lianne Silano

My name is Lianne Silano. I'm from a city in New Jersey called Manalapan. I was pursuing a degree in musical theatre, however I soon realized that what I really wanted to do was learn how to act with an extremely high level of skill. So, I am now a Theatre Performance Major at Rider University in Lawrenceville, NJ and I really love everything I am doing. It is my program at school that lead me to study abroad this semester in London through an international program called CAPA. Through CAPA I found this internship at Raindance. I chose Raindance because although I am studying theatre in school, I really hope to break into the film industry and take on some really interesting and challenging roles. I do not need or desire fame , I only want a challenge to succeed in, and the rewards come in that alone.


Good news!

My little documentary The Knowledge is one of eight short films from over a hundred entries that has been selected for the MyStreet 2013 competition shortlist!

The Jury is made up of quite an impressive bunch too!

Chair of the Grand Jury 2013:
JEREMY IRONS (Actor & Producer 'Trashed')
Other jurors include:
ANNE APPLEBAUM (Pulitzer Prize winning Author of 'Gulag' & 'Iron Curtain')
MOLLY DINEEN (BAFTA and RTS Award-winning Director and Producer)
MALCOLM GRANT (President and Provost UCL)
BRIONY HANSON (Director of Film, The British Council)
HANKA KASTELICOVA (Executive Producer of Documentaries, HBO Europe)
ELIZABETH WOOD (Founder and Director of Dochouse)
KIM LONGINOTTO (Sundance Award-winning director of 'Divorce Iranian Style' and 'Pink Saris')

You can see the film online here:


It will also be shown as part of the Open City Docs Fest on Saturday 22 June @midday, 
more info here:



Saturday, April 13, 2013

The Biggest Mistake Filmmakers Make Marketing Their Films 




Monday, April 08, 2013

SHOOTING PEOPLE FILM OF THE MONTH - MARCH 2013

My little doc "The Knowledge" came in the top 3 of the final round of the Shooting People competition - so will now be sent to Morgan Spurlock for him to choose the overall winner!!

Thanks for everyone who voted and to Shooting People!



Thursday, March 21, 2013


"The Knowledge"

Now in Shooting People Film of the Month competition 

FINAL ROUND! 

This month's judge is Morgan Spurlock, vote here:




10 Best Tracking Shots

A tracking shot is when a camera follows a person or an object physicallyy moving with the subject- This can be done using tracks, handheld, ropes, Steady-cam etc. Long tracking shots impress me a lot as it takes a lot of planning and rehearsals to get it just right but if you do it can be the most immersive way to tell a story in my opinion as there are no cuts to divert your attention. There have been some absolute awesome tracking shots and we couldn’t get them all in but here are some of my favourite ones.
1. Hard Boiled (John Woo, 1992)

This is an incredible action sequence by the gunslinging legend John Woo.
Enough said.
2. Elephant (Alan Clarke, 1989)

Elephant is a 40 minute film made for TV about the violence in Ireland. Each scene
Is done using long tracking shots which makes this movie quite revolutionary and
has inspired such Directors as Gus Van Sant & Harmoney Korine.
3. Boogie Nights (Paul Thomas Anderson, 1997)

This is one of the more docile tracking shots from Boogie Nights but it still is really
incredibley shot, choreographed and acted. Superb!
4.Warrior King(Tom Yum Goong, 2005)

This is an incredible 8 minute fight sequence all done in one shot. This took weeks
to make as they ould only do one take a week as it took 7 days to set up each attempt.
This scene really shows of Tony Jaas Athleticism,skill and stamina. Amazing
choreography and thought has been put into this scene which elevates the whole movie.
5. I Am Cuba (Mikhail Kalatozov, 196

This is an incredible tracking shot that makes me wonder how the hell did they do it!?
6. Old Boy (Park Chan Wook, 2003

Best fight scene in any movie? I think so.
7. Touch of Evil (Orson Welles, 1958

Classic! This is one of the first long tracking shots in cinema and is most
Suspenseful indeed!
8. JCVD (Malbrouk El Mechri, 2008)

This is a really good tracking shot showing that Van Damme is still working his
arse off and getting treated badly by directors. Very funny intro to a movie.
Very interesting movie.
9.Goodfellas (Martin Scorsese, 1990)

I would probably be shot and buried if I didn’t include this onto the list!
10.The Player (Robert Altman, 1992)

Very funny satire of Hollywood & the long tracking shot.

Monday, March 18, 2013


How to Raise Seven Grand in Seven Days on Indiegogo

Crowfunding_tally_
My film partner and I reached our crowdfunding goal for our documentary film project, The Keepers, last month. I previously wrote about some of the issues and questions about crowdfunding and documentary ethics that came up during our long campaign. This piece is a useful follow-up that explains how we were actually able to beat the odds and raise half of our goal in the final week. This was written with the hopes that other indie filmmakers can apply what we have learned to reach their own fundraising goals.
What they say is true
By now it’s common crowdfunding lore that you should aim to raise 25% of your funds within the first couple weeks from people that you know. We were pretty much on target with that goal. But given that we ran a long campaign, our numbers were stagnant for days, even weeks, at a time, and we were left with the task of raising 50% of our goal in final seven days. We had to trust that the groundwork we’d laid was going to pay off ultimately. In the end, with a bit of strategic bolstering in the final week, it turned out that having our people — our circle of influence — in place, and working on expanding those connections, did pay off – to the tune of $7,000 in the final six days. In this case, a lot of hard work, a good bit of patience, and some blind faith were all we needed.
Don’t rely on the kindness of strangers
You may be one of the lucky or brilliant ones whose project catches fire and goes viral, but we learned that for the most part you can’t rely on perfect strangers. We estimate that less than 10% of our donations came from people we weren’t at least connected to in some way. The overwhelming majority of our donations were from friends, family, and their networks, or from certain populations that we had reached out to directly through our offline campaigning. Bottom line: you aren’t “done” with the people you know after you reach that first 25% with people you know, you are only laying the foundation for your campaign.
It will help most potential crowdfunding campaigners to know this ahead of time and to think strategically. First, identify your circle of influence. That’s a fundraising term for people you know who will be interested and enthusiastic, who can give, and more importantly, know other people that you don’t who can get the word out too. Second, look into how you can graciously tap into your friends’ networks, and how can you reach these people without slapping a link to your crowdfunding project in their face so that they’ll unsubscribe from your Twitter and block your emails.
Assess your time
When you have a week left, it’s time to take stock of your resources: what you’ve been doing that has been working, and also what hasn’t. For example, we saw that certain mass emails were getting responses, that our Facebook numbers were up, and our letter campaign was paying off. On the other hand, our time spent on “retweeting contests” and trying to interact and get noticed by the larger indie film and community wasn’t showing much return. So instead of spinning our wheels trying to get noticed, we decided to focus on who was closest to the project and how we could turn people that were already rooting for us into our message machines.
Online and Offline
Crowdfunding campaigns are online, but unless you have a stellar social network already in place, you are probably going to need to do some real-world letter writing, phone calling and follow-up. Think about what your project offers people and how you can get featured in traditional media. If you live in a smaller city or town, this is certainly something you can use to great advantage.
A major factor in an offline and online strategy is to find cross-referential ways to follow up. We sent letters out to zookeeper associations and our indie film friends. In the final week, we either called, emailed, or posted on their Facebook walls. Waiting until the final week added a sense of urgency and we were sure to post something that would be interesting to the people we were trying to reach, which brings us to…
Go ahead and buy your friends, but make it worthwhile
It didn’t take long for us to notice that a Facebook post doesn’t go as far as it used to. Thanks to Facebook’s uncrackable newsfeed witchcraft, a lot of social media effort can go to waste if you don’t plan carefully. We debated on buying ads and tossed around the idea of paying for a promoted post, but we were worried about not being taken seriously and that we might look desperate. With a week left and nearly half our goal to still raise, we got a little less worried about looking desperate and went for it and it worked out surprisingly well.
The decision to pay depends on your particular project. Facebook ads probably aren’t really going to help you, but the promoted post probably will. It works because it taps into people you already have a relationship with, people that already like your project page and their friends — essentially that circle of influence mentioned earlier. A few days before our final week countdown, we sent out a press release and were able to spin it enough to get a bit of local press coverage. This was really important because it gave us legitimate, interesting content when we finally decided to shell out a bit of cash (about $5 each) for a couple promoted Facebook posts. And that was the key. If you are just going to paste another link to your crowdfunding campaign, forget it. Everyone has seen it. You should at least give people a great production photo or perk photo, a behind the scenes video or, as in our case, a couple of local articles about the project and the Memphis indie film scene. People are much more willing to share a great photo, video, or article, so give them something tangible to help them spread the word.
You can’t thank people enough
An idea borrowed from a few other successful crowfunding campaigns was to create a “Funder Hall of Fame” where we put screenshots of our Indiegogo donations page (minus the amounts) and tagged people we knew and encouraged others to do the same. Effusive gratitude is a huge part of a successful crowdfunding campaign, and we already had been sending personal emails and social media shout outs to every donor. This, however, was a final-days wrap up that not only recognized the generous people who gave to the project, but also created a really impressive visual image. Seeing a couple hundred names lined up like that let others know this project had backers! With so many people being tagged and recognized, we are sure that friends of friends, ones we may not have access to, also saw the gallery and that created even more interest.
Get people pumped
In addition to rolling out a few new perks in the final weeks, we posted screenshots of our funds raised and time left on each of our final five days. We didn’t really know that people were paying attention until we posted a screenshot that showed we had made our goal with six hours to spare. Then we had a storm of congratulations come in through text, emails, Facebook, and Twitter. People instinctively like to root for things, especially if they are participating in some way, so don’t forget to make it as much like a race or sporting event as you can.
Let people save you
With a few days and still about five grand to go, we assessed our chances and realized we should make an offline list of some folks that we might convince to “save us.” These were well-heeled folks, arts patrons, community philanthropists, etc., who might be able to give high dollar amounts in the final hours. We found a way to connect value to the film and to our indie film community. We let these people know that reaching our goal would be beneficial in all aspects – marketing, publicity, and future fundraising.
We, or I should say my partner with her amazing philanthropic connections, were fully prepared to cold call people and ask for the big bucks, and something wonderful happened: with each phone call the amount we needed kept shrinking. Sure, in the final days, we got a couple really big dollar (over $500) donations, but we were surprised at the huge amount of people that stepped up in the $10-50 dollar range. We ended up with 219 funders and 118 of them came in the final week. We think this is because we covered all of our bases and our message had really started to multiply through people spreading the word. The more money you can get “on your own,” the easier it makes it to call on these last minute saviors. It shows them how many people have given what they can, and encourages them to do the same.
Never lose sight of the why
Above all else, you have to believe in your project and the value of reaching your crowdfunding goal. When you reach your goal it not only ensures you have the funds for your project, but lets the people who donated know that they chose correctly. It shows future funders (if you need them) that you are willing to think strategically and see things through to the end. We spent three and half months laying the ground work with social media, crowdfunding page updates, videos, photos, letters, and phone calls. Because we didn’t lose faith, we were able to activate the magical forces of the circle of influence from all angles in the final week — and of course, so can you.
We used throwback photos of our keepers to help promote the campaign. This is keeper Sani Shoemaker and a little joey.
Kangaroo
We were lucky enough to have the benefit of throwing out a baby animal photo for our campaign — like this adorable baby giraffe born during our documentary filming:
Giraffe
Let people see your production in action!
Filming
An example of the screenshots we used. We still had a ways to go with eight hours left.
3_and_Change

Thursday, March 14, 2013

The Knowledge  - Film of the Month

My little doc about Joe Gibbons learning to be a London cabbie is now in the top 5 of Film of the Month on Shooting People. Members can view and vote for the film here:



This month's judge is Morgan Spurlock - Most famed for the jaw-dropping Super-Size Me and 2012's The Greatest Movie Ever Sold.

Watch and vote for The Knowledge here: 

Friday, March 08, 2013


Film Business Plans: 5 Biggest Mistakes
From: http://independentfilmblog.com/videos/